VICTORIA, B.C. – Tourism Victoria and the Greater Victoria Sport Tourism Commission have announced former television reporter and technology consultant Keith Wells as their new Executive Director, Sport Tourism. Wells brings 25 years of experience in sport, media, tourism and the technology fields to the role. He is also familiar with the sport landscape in Greater Victoria through volunteer work with the Pacific Institute for Sport Excellence (PISE), as well as national, provincial and multi-sport organizations.

“Keith brings a diverse skill set and many years of experience to this newly created position,” said Paul Nursey, President and CEO of Tourism Victoria. “He not only has a passion for sport and the Greater Victoria community, but his entrepreneurial success as founder of SendtoNews gives us the business acumen needed in a competitive sport hosting marketplace.”